Grand Rapids CAT Footwear Fashion Show

This past weekend in Grand Rapids, Michigan CAT Footwear invited the public to “Make a Scene” by expressing their creative side with a giant paint by numbers Silicone Edge Fabric Graphic for their Spring/Summer 2017 fashion show at Calder Plaza. Based out of Rockford, MI this local footwear company used this fashion show to announce their new collections to distributors. This was the first runway fashion event that was open to the public in downtown Grand Rapids.

These three large SEG Fabric Graphics were each roughly 14 feet in length and provided an excellent canvas for the public to paint on. This incredible interactive SEG Fabric Signage display had a wonderful turnout. The use of tension fabric gave the graphic enough rigidity to withstand people painting on it, while keeping its taut presentation. The Fabric graphics were finished with a silicone beading that was sewn around the perimeter of the fabric and inserted into a channel that hid the frame and support bars. To secure the frame it was mounted to a scaffolding, without any visible hardware to make a clean polished appearance.

People of all ages enjoyed putting their mark on finished SEG Fabric paint by number graphic. The huge graphic added the artistic interactive element CAT Footwear was looking for. It also served as a great photo backdrop for attendees at the event.

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SEG Fabric and Framing systems are being used by a number of different retailers including, H&M, Old Navy, Topshop, Tesla and many others. This is in part because of the abundance of benefits compared to other large format signage options. SEG offers easy assembly, interchangeable graphics, cost efficiency, modern upscale appearance, customization and rich color density and quality for large format imagery.

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Frameless Fabric LED Light Boxes Used at Aldo

ALDO, a brand recognize for their high end and upscale shoes, uses LED Frameless Light Boxes with Fabric signage in their stores to showcase their beautiful brand imagery. This signage application defintley compliments the signature look of their retail stores.

Frameless Fabric LED Light Boxes can be found in other premium retail outlets such as;  Johnston & Murphy, Cole Haan, and Macy’s.

Light Boxes and Silicone Edge Fabric can be easily changed out and is customizable to any retail space. Light boxes can be recessed into walls, create free-standing displays, or wall mounted as shown at the Aldo store. The foramen systems allow for fabric graphics to be available in nearly any size, the possibilities are limitless.

These Frameless Light Boxes at ALDO were not provided by 40 VISUALS, but we offer a similar signage solution, so please feel free to Contact Us or give us a call at 800-962-3119.

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This system not only looks impressive but offers a more economical way to display graphics.  Each wall mounted SEG display is approximately eight feet wide by six feet in height.  The graphics are easily installed and provide a simple solution for frequent graphic change outs.

Many other retail environments are using this some solution; The Gap, NikeTown, Johnston and Murphy, Macy’s, Cole Haan, and H&M just to name a few.

We did not print the signage at Old Navy, but produce similar SEG signage products including custom white SEG frames. If you are interested in using SEG signage please give us a shout at 800-962-3119

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The Silicone Edge Graphics (SEG) and Light Boxes were used on a national scale as the backdrop for the Republican debate on FOX News. The Fabric graphics were backlit with free-standing Large SEG Light Boxes, that provided Illumination for the stage. The colors radiated due to printing with a dye-sublimation process, .

SEG Fabric lends itself well to TV backdrops because it is non reflective. A silicone strip is sewn around the edge of the graphic that fits into a channel around the perimeter of the frame. When the graphic is stretched taught over the frame, it has a drum tight, matte appearance that looks great as a Television background.

40 VISUALS did not produce the backlit SEG fabric backdrop used at the debate, but does similar projects for clients. If you are interested in learning more about SEG fabric please give us a call at 800-962-3119 or fill out the contact us form.

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Silicone Edge Fabric is a popular signage trend in retail stores. There is evidence of this everywhere. You can step into any premium retail store and are almost guaranteed to find this type of large format signage.

We’ve recently seen these silicone edge fabric displays in such premium retailers as Macy’s, H&M, Nike, Johnston & Murphy, ALDO, and GAP. Below are several examples of silicone edge graphic signage for large format retail displays.

Printed fabric advertising displays in the in-store environment are sleek, eye-catching, and have a huge visual impact. This is why this popular new trend is starting to pop up everywhere.

Let us know where you’ve seen silicone edge fabric displays, and how it was used! We love this stuff and want to continue to show different in-store applications in the retail environment.

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