Old Navy is using a variety of white framed silicone edge graphic (SEG)) throughout their New York Store. Silicone Edge Fabric or (SEG) is a tension fabric that is printed using a dye sublimation process and sewn around the edges with a thin silicone strip (or Gasket). The edges of the finished fabric are inserted into a recessed groove around the perimeter of the framing system. The result is an upscale frameless appearance, that displays a drum tight fabric graphic from edge to edge.
This system not only looks impressive but offers a more economical way to display graphics. Each wall mounted SEG display is approximately eight feet wide by six feet in height. The graphics are easily installed and provide a simple solution for frequent graphic change outs.
Many other retail environments are using this some solution; The Gap, NikeTown, Johnston and Murphy, Macy’s, Cole Haan, and H&M just to name a few.
We did not print the signage at Old Navy, but produce similar SEG signage products including custom white SEG frames. If you are interested in using SEG signage please give us a shout at 800-962-3119
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